TBDAC: Now accepting alternate naming suggestions!
I quit! TBDAC is no longer, yet TBDAC.com is still here… perhaps the acronym needs to be re-mapped to a new set of words. The Best Days Are Coming? Totally Bogus Donuts And Coffee? I don’t know … something other than Todd Belcher Digital Analytics Consulting, the horrendous but reasonably descriptive name I chose for an LLC way back in 2012.
I’m moving on from contracting, but not from digital marketing and analytics. BlueConic, the company I’ve joined, helps organizations connect and collect data, enabling marketers to get from insight to action in one fell swoop. In their words: “our marketer-operated platform collects and unifies rich profiles to determine and activate the optimal interaction with an individual, based on both implicit and explicit intent.” It gets better (my emphasis): “by design, the platform interoperates with any marketing technology stack … and works in real-time, at scale.”
As the tagline on the BlueConic site says: Know the individual. Drive better outcomes.
These are the reasons analytics became such an interest to me in the first place — sure, I like to play with data… but behind that has always been the intention to drive better outcomes. That’s why I went off on an “analytics hygiene” rant for a good part of 2014, alleging that analytics programs are in place to improve and prevent. Increase good stuff. Decrease bad stuff.
And that’s why I joined BlueConic as Customer Success Director. I saw an opportunity to help customers drive better outcomes, and I took it.